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Breaking Website Walls with Widgets+: Behind the Common Ninja Rebrand

Daniel Sternlicht, CEO,
Breaking Website Walls with Widgets+: Behind the Common Ninja Rebrand

Today marks a monumental day in the journey of Common Ninja. I’m thrilled to share that we’re stepping into a new chapter—a chapter that redefines who we are, what we offer, and where we’re heading.


When we started this journey three years ago, our vision was to create a developer platform that empowers businesses to build custom apps seamlessly. That foundation, that infrastructure we built, turned out to be the bedrock for something far greater: Widgets+.


This rebranding isn’t just about a new name or look; it’s about reflecting the evolution of Common Ninja. We’re moving beyond simple widgets as add-ons to offering a full-fledged ecosystem—a robust, intelligent platform designed to break your website walls.


The Changes Behind the Rebrand


The rebranding has brought some exciting changes to Common Ninja. Along with the launch of Widgets+, we’ve introduced a completely revamped website, designed to better showcase our platform’s capabilities and provide an improved user experience.


Additionally, we’ve made significant enhancements to our editor and dashboard, making them more intuitive, faster, and feature-packed. These updates ensure that creators can manage and customize their widgets effortlessly, allowing them to focus on building their dream websites without technical limitations.



Why Widgets+?


The "+" is a small addition that represents depth, quality, and the extras we bring to the table. It’s the integrations, the interconnectedness, and the platform built around our widgets that allow businesses to transform their online presence—whether it’s a website, an e-commerce store, or a portfolio.


We believe websites are more than sales tools. They’re alter egos—the brightest, boldest version of you or your brand. But creating a website that reflects your vision often hits the rocks of reality. That’s where Widgets+ steps in.


Our widgets don’t just enhance your website—they work for you. From creating stunning galleries and engaging content displays to powering complex interactions with seamless integrations, our platform makes the tedious simple. With over 190 intelligent products (and counting), Widgets+ empowers creators to turn ambitious visions into reality.


A Platform with Endless Possibilities


Widgets are just one aspect of the unique ecosystem we're building. The integrations we’ve developed allow widgets within the network to communicate, rendering not just functionality but synergy. For example, imagine a widget on your website dynamically interacting with your e-commerce platform or pulling in data from other tools seamlessly.


We’ve built this not just for today’s creators but for the visionaries of tomorrow. In 2025 and beyond, our goal is to make this ecosystem even smarter, more adaptive, and capable of helping you scale your online presence in ways you never imagined.


Our Slogan: Break Your Website Walls


We’re here to help you break through limitations. We’re here to challenge the idea that building a high-standard website or online presence needs to be a complex, painful process. With Widgets+, you don’t just build a website—you build a website that works for you and grows with you.


This rebranding is the beginning of an exciting new chapter for Common Ninja, and I can’t wait to share everything we’ve been working on. To all our users, partners, and creators: thank you for being part of this journey. Together, we’re building something truly extraordinary.


Here’s to the future of Widgets+ and the limitless possibilities ahead 🥂